From the day
Macquarie University · Campaign
The year we didn't just show up to shoot Open Day, we built the whole creative. Concept, shoot, edit, publish. 2.4 million impressions. 240,000 reach.
The Process
Open Day had always been shot-and-posted. The last year we did it, we built it from scratch, brief, creative concept, production, and delivery all in-house.
The brief was to drive registrations and awareness for Macquarie's Open Day. We developed the creative concept, the visual language, the messaging, the platform strategy.
Add specific creative concept details ↑Shot across campus on the day and in the lead-up, students, facilities, atmosphere. Both pre-produced campaign assets and live day-of content.
Add specific shoot details ↑Cut and delivered across multiple formats, Instagram Reels, TikTok, Stories, and paid ad formats. Each platform had its own edit.
Add edit/delivery specifics ↑Published across MQU's Instagram and TikTok channels. Campaign ran in the lead-up to Open Day and on the day itself. 2.4M impressions, 240K reach.
I contributed to the planning and promotion of Open Day by producing video content, coordinating schedules, and supporting behind-the-scenes logistics to ensure a smooth campaign rollout. I ensured all photos and edits aligned with the university's brand identity, creating content that was visually consistent and engaging across platforms.
"2.4 million impressions. 240,000 reach. Built in-house, from concept to publish."
The campaign produced multiple short-form videos across Instagram and TikTok, each with strong standalone performance:
On the day itself I covered the event, shooting across campus as thousands of prospective students and their families arrived. The goal was dual: capture the energy in real time for same-day posting, and build a library of campaign assets for future years. Everything had to feel on-brand, warm, and aspirational, the kind of content that makes someone say "I want to go there."
Add Open Day photos when ready, you mentioned you have them ↑
2.4 million impressions and 240,000 reach across the full campaign. Three individual videos each clearing 400K+ views on their own. The work proved that coordinated planning, getting the content right before the day, not just on it, is what separates a good Open Day campaign from a great one.
From the day
