The Story
How I got here.
I've been making things with cameras since I was 8 years old. What started as a kid obsessing over making a lego film turned into over a decade of professional work across events, sports, brands, and corporate communications.
The origin story
I have been creating content through photography since I was eight years old. The childhood dream of creating a Lego film evolved into more than a decade's worth of professional experience covering events, sports, brands, and corporate communications.
Watch it when it's up ↗Over a decade of professional experience
Freelance Photographer
Self-employed · Sydney & Newcastle
I began shooting when I was eight years old and soon enough was being paid to do it. As I got older, there wasn't much that didn't come through my lens: parties, balls, weddings, graduations, formals, dinners, sports, architectural, commercial, and music videos. Whatever had to be captured by a camera, you would find me doing it.
Which led to my first proper employed role in photography →
2021 - 2025
Sports & Events Photographer
AK Photography · Sydney · Employed
My first employed role as a photographer. At AK Photography I shot almost every sport you could imagine, from football and tennis to gymnastics and rowing. I covered competitions across IPSHA, IGSA and HICES for some of Sydney's most prestigious independent schools. On top of sports, I shot a wide range of events including graduations, formals, and garden parties.
Which built the discipline for high-output creative work →2022 - 2025
Content Creator
Macquarie University Media · Sydney
Three years producing everything from cinematic video and academic storytelling to large-scale event coverage. The standout piece was a profile of Daniel Kish, known as "the real-life Batman," co-produced with Bita Ghanbari. The first reel pulled 3.1M views. The follow-up drove 9.9M views and 180K interactions. Open Day 2025 alone reached 2.4M impressions.
Jun 2025 - Present
Marketing & Communications Co-Manager
HerVillage Foundation · Sydney · Hybrid
HerVillage was my transition from task execution to leadership. I manage the marketing and communications function for an emerging not-for-profit, leading a small team of creatives while personally directing every event as photographer and creative lead.
Social media, newsletters, partner correspondence, promotional materials for fundraising events and community initiatives. At events I'm shooting, directing, and briefing other photographers to make sure we walk away with what the organisation actually needs.
Which showed I could own strategy end to end →Nov 2025 - Present
Communications Specialist
Woolworths Group · Bella Vista · On-site
Everything converged here. I create and produce executive-level content for the CEO and senior leadership of one of Australia's largest companies, at a scale most communicators never get near. Photography, video, graphics, events, AV, scripting, editing - most of the visual and creative output is mine.
Scale
Content reaches 200,000+ team members across every Woolworths, BIG W, Metro and CFC store in Australia and New Zealand.
Live Events
Photography and AV for large-scale internal events, some with 3,000+ people in the room and thousands more watching live across Australia and New Zealand.
CEO & Exec Communications
Content for the CEO and senior leaders: photos, videos, graphics for major announcements and campaigns. Headshots for the CMO, CRO, CLO and dozens of executives, plus LinkedIn content for BIG W.
Education
Bachelor of Media & Communications
Majoring in Screen Practice & Production · Graduate
Macquarie University
Band 6 · HSC Multimedia · Short Film
Maitland Grossmann High School
